• Led research, strategy and execution planning on engagements for consumer and media clients; selected work includes:
o Operating model redesign for global consumer products company leading to 22% increase in digital enga ...see more
• Led research, strategy and execution planning on engagements for consumer and media clients; selected work includes:
o Operating model redesign for global consumer products company leading to 22% increase in digital engagement while taking out $2.3M in operating costs
o Marketing operations plan for nationwide QSR reorganizing ~100 person team
o Growth strategy for digital publishing unit within global advertising agency leading to 3x dedicated annual investment
• Created business plan and integration roadmap for CPG focused Venture Studio launched in partnership with P&G
• Built operational plans for PE firm launching $75M B2B SaaS roll-up fund and VC launching new $250M creative fund
• Advised multiple consumer startups on strategy and fundraising as an angel investor and the managing member of the Columbia Angel Network
Market Lead, Fast Growth Tech
McKinsey & Company
2013 - 2017
Stamford, CT, USA
Market Lead, Fast Growth Tech
• Launched original knowledge and service models for new practice designed to serve start-ups in e-commerce, digital media, OTT services, VR/AR and emerging technologies
Engagement Manager
...see more
Market Lead, Fast Growth Tech
• Launched original knowledge and service models for new practice designed to serve start-ups in e-commerce, digital media, OTT services, VR/AR and emerging technologies
Engagement Manager
• Created go-to-market strategy for cable operator using advanced data in advertising, a new business worth $30M annually
• Developed design initiatives to transform digital sales, upgrade and care journeys at US mobile carrier, leading to overhaul of both front end customer experience and associated IT architecture and 70% lift in conversion during iPhone7 launch
• Led digital marketing and sales transformation for life insurer, providing tactical change management and strategic guidance to ensure successful completion of 8+ initiatives contributing to +$80M revenue over 3 years
Literary Manager / Digital
The Gotham Group
2008 - 2012
Los Angeles, CA, USA
• Ran business development for firm’s digital media group, leading to ~50% increase in web video engagements over two years
• Managed the careers of a diverse range of writers, directors and authors in the entertainmen ...see more
• Ran business development for firm’s digital media group, leading to ~50% increase in web video engagements over two years
• Managed the careers of a diverse range of writers, directors and authors in the entertainment industry; generated $1.2M first year bookings (highest in firm history) and increased bookings nearly 100% in year two
• Designed and built new information platform to improve efficiency of communication and increase client opportunities