david pagliari

Independent Interim Management - Adviso Solutions Ltd

Bio Summary

Interim Digital Product Management
Possess robust track record in spearheading high impact digital product and marketing transformations within fast-paced environments, characterised by strategic vision and meticulous approach to execution.

Excels in leading cross-functional teams to achieve pioneering innovations across financial services, telecoms, and media gaming industries. Expertise encompasses value proposition design, go to market execution and in life product management. Adept at harnessing digital marketing practices to enhance sales and customer retention. Known for pragmatic and analytical approach to solving complex challenges, consistently demonstrating ability to be strategic yet agile, with strong focus on rapid benefits delivery. Possess both consulting and line management experience.

Employment History

Independent Interim Management - Adviso Solutions Ltd

NEOM

September 2022 - present

London, UK

NEOM Gaming: Helping build a worldwide gaming hub in NEOM, Saudi Arabia. The workstreams required detailed labor, tax, and incentives benchmarking, launching an accelerator program for gaming starts ups, business development ...see more

Independent Interim Consultant - Digital Acquisition - Adviso Solution Ltd

sk:n

October 2021 - March 2022

Birmingham, UK

SK:N: Recruited by Trispan PE to lead an assessment and execution plan to optimize the digital marketing acquisition and social funnels of the UK’s leading skin treatment/cosmetics group retailer leading to a 15% improvemen ...see more

Independent Interim Management - Retention Director - Adviso Solutions Ltd

esure

January 2020 - August 2021

London, UK

Esure: Home/motor insurance digital transformation: Recruited by Bain Capital as lead on customer management for esure’s new digital business. Designed and built new breakthrough digital first customer journeys in addition ...see more

EVP Digital Services

Navico

January 2018 - December 2019

London, UK

A fast growing private equity owned company and a market leader in developing consumer electronics to aid navigation and fishing. Reporting into CEO and a member of the management board with a mandate to create a new digital ...see more

Senior Product Director

Xbox

January 2009 - December 2017

Seattle, WA, USA

Held a number of senior product roles cross the Xbox business in Seattle followed by London with primary objective to grow global digital revenues to be on a par with established console hardware business. I materially grew the Xbox LIVE subscription business P & L, expanded the consumer value proposition and optimized the go to market execution. Subsequently, I established an incubation for a new cloud gaming subscription service, which led to launch of the highly successful Xbox Game Pass, one of the world's largest gaming subscription service. Xbox LIVE Subscription Business • Led P and L for Xbox LIVE Subscriptions business- the world's largest video gaming service and grew it from 9 million subscribers to 20 million. • Led the design of several new product line and business models including a gaming tournament service, family gaming subscription, and premium subscriptions. Generated an incremental $150m in revenue. • Embedded systematic CRM/customer lifecycle campaigns c and processes from acquisition, engagement, retentionand winback. Introduced new customer/market insights, and operational scorecard Xbox Cloud Gaming Service • Lead for development of a new global subscription gaming service. One of the top three key strategic initiatives for Microsoft's entertainment division which led to the launch of Xbox Gamepass, • Created the business model, P and L, product features, go to market plan and business policies. Obtained board approval for a material investment in global cloud infrastructure. • Led a large cross functional team of engineering, marketing and support functions to operationalize the new service in two pilot markets prior to global deployment. Xbox Hardware and Devices • Transforming Xbox e-tail and physical store research and purchase experience for Xbox direct to customer sales. Leveraging Xbox LIVE social gaming network assets to create a unique purchase experience. Optimized full range of digital channels including re targeting, affiliates, SEO, SEM to drive traffic. Increased site conversion through analytics and rapid test and learn. • Built and operationalized a set of digital marketing initiatives with Amazon and You Tube to transform the digital shopping experience and drive up consideration for consoles and games. • Developed and executing a disrupt plan for gaining console market share in continental Europe. Plan required extensive changes to pricing, product mix and go to market execution across retail and social.

Senior Director Marketing And Strategy

AOL

January 2003 - December 2009

London, UK

Marketing Director for AOL Time Warner broadband subscription business purchased by Carphone Warehouse Talk Talk. Promoted several times from head of CRM, and acquisition to leading all of marketing and product development. ...see more

INTERIM MARKETING MANAGEMENT

Adviso Solutions Ltd

January 2001 - December 2003

London, UK

Marketing director for AOL Broadband. Cross sold more than 250,000 customers to broadband in less than 4 months and a marketing director for Natwest Bank.

Global Head Of Client Services

AXA Investment Managers

January 2000 - December 2001

London, UK

Responsible for matrixed team of 150 staff across Europe and Asia and for the delivery of face to face and call centre based client servicing to both institutional and retail clients. Created global service standards, systems ...see more

Senior Manager

Accenture

January 1997 - December 2000

London, UK

Recruited to lead/design operational strategy for start ups and European financial services/telecoms sectors. Online Estate agency: Led the development of the customer proposition, and go to market strategy for a online real ...see more

Senior Marketing Manager

American Express

January 1989 - December 1997

New York, NY, USA

Selected to be part of the highly competitive graduate development programme and progressed to a senior manager responsible for customer retention in the US based in New York. Gained best practice knowledge of all direct mark ...see more

Selected Project Experience

Project Description:

Esure: Home/motor insurance digital transformation: Recruited by Bain Capital to develop a disruptive value prop and digital customer journeys for esure insurance. Developed new digital renewals & in life customer centric strategy design and journey development which led to 3pts increase in renewals retention. Led renewals response to FCA price walking legislation in addition to several FCA remediation initiatives.

Industry: Telecom

Topic(s): Product Management, Customer Journeys, Customer Retention, Data Modeling

Project Description:

SK:N. Recruited by Trispan PE to lead an assessment and execution plan to optimize the digital marketing acquisition and retention funnel of the UK’s leading skin treatment/cosmetics group retailer. Increased customer acquisition volumes by 15% through a detailed audit of the marketing funnels and execution of associated set of recommendations to improve efficacy. The scope also included defining requirements for investment in new marketing tech including camapaign management and customer data platform tools.

Industry: Healthcare

Topic(s): Sales & Marketing, Data Analytics, Digital Marketing, Customer Experience Improvement

Project Description:

Vizrt: Adviser on subscriptions design for a B2B private equity owned SaaS media business.

Industry: Media, Sports & Entertainment

Topic(s): Subscription Business Models, New Product Development

Project Description:

NEOM Gaming: Instrumental in developing NEOM, Saudi Arabia into a regional video gaming hub. o Established Middle East’s premier video gaming startup accelerator, supporting annual growth of 20 gaming startups and generating hundreds of new high-tech gaming jobs. o Led comprehensive benchmarking review of labour, tax, and incentives vs other gaming hubs to develop best in class relocation value proposition for relocating gaming studios. o Developed from scratch business development pipeline management processes (utilizing Salesforce CRM) to optimize NEOM’s sales funnel pipeline conversion.

Industry: Video Games

Topic(s): Incubators and accelerators, Benchmarking, International Business Development

Education

Bachelor's in Business Administration/Management

University of Strathclyde

1989

Language Skills

English

Country Experience

Saudi Arabia United Kingdom Belgium France Germany Italy Spain United States

Skills

Business

Digital Experience & Design,

Digital Transformation,

Digital Strategy,

Digital Maturity,

Capacity Management & Planning,

Operation Management,

Operational Excellence,

Business Process Management,

Continuous Improvement,

Product Development,

Channel Management,

Business Planning,

Growth Strategy,

Portfolio Strategy,

Business Unit Strategy,

Business Case,

New Business Build,

Scenario Planning,

Project Management

Marketing and Public Relations

Competitive Analysis,

Customer Insights,

Digital Marketing,

Market Research

Sales

Digital Sales

Education and Training

Program Management

david pagliari

Bio Summary

Employment History

Independent Interim Management - Adviso Solutions Ltd

NEOM

Independent Interim Consultant - Digital Acquisition - Adviso Solution Ltd

sk:n

Independent Interim Management - Retention Director - Adviso Solutions Ltd

esure

EVP Digital Services

Navico

Senior Product Director

Xbox

Senior Director Marketing And Strategy

AOL

INTERIM MARKETING MANAGEMENT

Adviso Solutions Ltd

Global Head Of Client Services

AXA Investment Managers

Senior Manager

Accenture

Senior Marketing Manager

American Express

Selected Project Experience

Education

Bachelor's in Business Administration/Management

University of Strathclyde

Language Skills

Country Experience

Skills

Business

Marketing and Public Relations

Sales

Education and Training

Industry Experience

Financial Services

Telecom

Professional Services

Media, Sports & Entertainment