Bob Sorensen

bob sorensen

Managing Partner at SorensenManagementGr

United Arab Emirates

Bio Summary

I work with public and private sector organizations on innovation, all aspects of operational and corporate strategy, transformational strategies as well as implementation and coordination.

For over 20 years I work internationally in the most competitive environments and markets with top government as well as blue-chip companies in various industries; Technology, Telecoms, Financial Professional services, and Commerce.

As an industry professional as well as an advisor I work at the core of strategy, technology, innovation, and operations where I’ve driven multi-million dollars in growth while leading the intricate and critical missions of business transformation.

Hands-on and practical; I have successfully managed multiple large-scale projects and programs realizing essential change and tangible outcomes; building trust and results by coordinating and liaising between the c-suite and the operations.

Employment History

SorensenManagementGr

Managing Partner

SorensenManagementGr

January 2019 - present

Dubai - United Arab Emirates

Global management consulting firm with a focus on corporate strategy formulation and implementation, innovation, organizational transformation, optimization, and marketing to enhance competitive positions. Portfolio selection ...see more
PwC

Director of Strategy & Innovation

PwC

May 2016 - January 2019

Dubai - United Arab Emirates

Developed and implemented strategies for multiple corporate clients, to improve organizational performance, regarding global social and economic trends impacting the markets. Led several large strategic projects. Established ...see more
Rabdan Academy

Associate Executive Vice President | Tawazun

Rabdan Academy

May 2014 - May 2015

Abu Dhabi - United Arab Emirates

Established and executed a strategy to transform to a mature and structured organization within the country's strategic framework. Introduced managerial steering structures for top management instilling strong efficiencies t ...see more
KPN

Commercial Director

KPN

September 2010 - November 2011

Eindhoven, Netherlands

Guided strategic and departmental changes to a market-based model improving overall company performance. Executed a comprehensive transformation plan to successfully turn around their strategy and business approach. Key Ac ...see more

Selected Project Experience

Project Description:
Country deployment lead for carve out of entire division of a large multinational (Arabia – KSA, UAE, and, Qatar, Bahrein, Lebanon)

Industry: Food and Beverage

Topic(s): Carve-out, Organizational Strategy, Organizational Structure, Change Management

Project Description:
Strategy framework development, developing and implementing the commercial framework for 14 service companies, large gov’t (UAE)

Industry: Infrastructure and Transport

Topic(s): Corporate Strategy, Marketing Strategies, European Quality Improvement Systems

Project Description:
Developed a full-fledged marketing plan, and customer journey roadmap for a new business venture incl. the value proposition, market segmentation, proposed pricing models, as well as the media and channels support strategy. (UAE-Global)

Industry: Sports

Topic(s): Business Planning, Commercial Management, Business Case, Marketing Strategies, Pricing Strategies

Project Description:
Strategy development and implementation for several start-up companies

Industry: eCommerce (B2C)

Topic(s): Technology Strategy Development, Change & Implementation, Due Diligence

Project Description:
Developed the commercial plan, marketing roll-out, Business case and partnership development for a new start-up tech platform (EU)

Industry: eCommerce (B2B)

Topic(s): Consumer Database Management System, Commercial Development, Strategic Partnership, Business Strategy

Project Description:
Developed the organizational transformation strategy, set out the operational plan, restructured their commercial division, guided the installation of the ERP

Industry: Construction

Topic(s): Organizational Design, Corporate Strategy, Operational Planning, Corporate Restructuring

Project Description:
Created transformation strategy and planning for a large Science and Technology Institute. Proving the strategic roadmap and 100-day plan for the transition to a market-oriented organization.

Industry: Technology

Topic(s): Strategic Roadmaps, Transformation Management Office, Transition Management

Project Description:
Implementation of VAT at a SWF across all holding companies – running 6 simultaneous projects. Liaison to the Steering Committee composed of all vertical CFOs and PMO leads.

Industry: Sovereign Wealth Fund

Topic(s): Value-Added Tax, Project Management Office (PMO)

Project Description:
Responsible for the partner contract and execution to launch from conception the Global Manufacturing and Industrialization GMI-Summit. Key stakeholders; Ministry of economy, Mubadala, Tawazun, as well as Thomson Reuters, The Economist, large multinationals as well as high-profile government officials.

Industry: Public Sector

Topic(s): Project Management Office (PMO), Innovation Leadership, Stakeholder Management

Certificates

https://mitsloan.credential.getsmarter.com/bb58462e-b44c-4e3e-9cd4-9dfdaa2c724b?key=9a1a03f65f8ef2077eb5583f02ec204f606f46595742d891a8795c36619e1264#gs.qmjbqd https://www.coursera.org/account/accomplishments/verify/SC7K3EXQPEYQ https://www.coursera.org/account/accomplishments/certificate/VM57UC8RVUCF https://www.coursera.org/account/accomplishments/verify/ZB2DFGVYPYG4 https://oxford.credential.getsmarter.com/3e742b52-2511-47b3-9ff3-477e580a3608?key=cd51485d412e14bf423bd3c225a572281b9116986a3748907be1b2e6e4a624a4#gs.qmjkwu https://www.coursera.org/account/accomplishments/verify/D2J2K48ZUU4H https://www.coursera.org/account/accomplishments/verify/TX2T3NWQSSRZ https://www.coursera.org/account/accomplishments/certificate/5HFUQ4PDCECJ https://www.credential.net/b73cf2aa-8070-4d4d-88f4-99b21c1ec27c#gs.qmjsk3

Education

Master in Business Administration

Quantic School of Business and Technology

2021

Master of Art in Marketing

Radboud University

1997

Bachelor of Business Administration

University of Humberside

1994

Bachelor of Business Administration

International School of Economics

1994

Language Skills

Country Experience

Belgium Canada France Iran, Islamic Republic of Netherlands Sweden USA UAE KSA

Skills

Business

Corporate Strategy,

Organizational Performance,

Organizational Strategy,

Operational Excellence,

Business Consulting,

Management Consulting

Marketing and Public Relations

Marketing Management,

Marketing Operations Management

Industry Experience

Technology

eCommerce (B2C)

Healthcare

Professional Services

Management Consulting

Telecom

Mobile operators

Social Sector

NGOs and Nonprofits

Principal Investors

Private Equity,

Sovereign Wealth Fund